According to AICN, it appears that the Ethan Hass related websites are actually site being used to promote Mindstorm Labs products. Where this conclusion is coming from I have no idea as nothing about the main website suggests anything to do with the Ethan Haas game.
From AICN:
"When you get overexcited, you get an Ethan Haas situation, and people spend a lot of energy that they shouldn’t spend in the wrong direction. To be clear, all the Ethan Haas sites are interesting and well-coordinated, but none of them have anything to do with CLOVERFIELD. Instead, they are marketing for an upcoming game called ALPHA OMEGA by Mindstorm Labs. Cool stuff, but it’s not connected to the film at all."
At the end of the day, the only confirmed official site related to J.J. Abrams Untitled Project a.k.a. Cloverfield is 1-18-08
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