Cloverfield's Slusho In Heroes

Heroes Producer Greg Breeman has posted pics of the various casts members holding Slusho cups with the note ""Now, the next group of photos falls into the “don’t ask/don’t tell” category. I credit Greg Yaitanes for staging all these pix, under the supervision of Joe Pokaski. Their cultural significance will become clear in the coming months, so… pay attention!"

Slusho is an J.J. Abrams creation that is currently being used to help promote Cloverfield (not sure how, but it is). I am thinking the "product" ties into the how and why the creature attacks New York in the movie but since no details really exist, its all speculation on my part. Does this mean that Heroes folks will pop up in Cloverfield? Pics below.