News on the new show comes from THR, which reports that JJ will produce the pilot, written by Mike Markowitz (Becker, Duckman). So far the only details on the half hour show is that it is a "medical comedy" developed for FOX via Abrams Bad Robot deal with Warner Brothers Television. As is the last year of ABC’s (formerly NBC’s) Scrubs, that market is wide open. This would be Abrams first comedy TV show, but not his first time with the genre. He wrote and/or produced a few comedies back in the 90s, including Gone Fishin’, The Suburbans, and The Pallbearer, and he also recently produced the comedy Morning Glory starring Harrison Ford, which is in post-production. The new medical comedy for FOX will be added to the growing list of film and TV projects Abrams has going on. In addition to the next Star Trek movie, Abrams has around half a dozen other films development.
In addition, below is a brief interview with the man as he discusses viral marketing. The Fiesta Movement campaign is one such example. I don't know the details, just that G4's Allison Haislip is involved with it.